Cure for the Cold Call
By Vivian Henoch, Editor myJewishDetroit
March 1, 2015
At Federation, operators are standing by.
Thanks to The Dr. Jeffrey and Miriam Forman Match, the Jewish Federation is giving first-time and returning donors a new incentive to make the call, rather than wait for the call on Super Sunday, March 15, 2015. From Sunday through Super Sunday, March 1-15, the Formans are offering Federation donors a dollar-for-dollar match when they call-in or go online to make their donations or pledges of any amount up to $180.
“For once, we’re asking to be on the receiving end of a phone call,” says Roz Blanck, President of Federation Women’s Philanthropy. Here’s a way for people to be more proactive in our Campaign. It’s like a vote – an affirmation that Federation is Here for Good, and we’re all a part of the Campaign, working together. Our message is – and always will be – that every dollar and every donor is precious to us. Our numbers count and really make a difference in our community, in Israel and around the world.”
Answering the call
“We are all links in the chain that is Jewish Detroit,” observes Leah Trosch, Federation’s Women’s Philanthropy Campaign Chair. “Our initiative starts with the understanding that we all live very full and busy lives and that it is important to give everyone the opportunity to participate in the Campaign on their own terms, at a place and time that works for them. Our goal is to make communication with our community a two-way street, where everyone can express their support by phone or online when they are moved to do so.”
Sweetening the appeal
Reflecting on the dynamics of Federation’s 2015 Annual Campaign, Jeffrey Forman, Campaign Co-Chair with Sherri Ketai stated, “Our Match Fund is a win-win, a means to double the impact and double the good work of every dollar donated online or by calling in. Our ultimate goal at the end of day is to reach more donors and to raise more dollars than ever before on a Super Sunday. As our campaign results and numbers prove time and time again, in Jewish Detroit, the impossible is possible.”
Make your donation to Federation’s 2015 Annual Campaign through March 15th and make it double. Call 248-833-2520 or visit www.jewishdetroit.org to donate.